AM-FM Equipment


















AM-FM Equipment

Creative Direction · Brand Identity · Product Design · Production Management

After co-founding AM-FM Equipment, I served as Creative Director, overseeing all creative, production, and operational aspects of the brand. I conceptualized the name, established the aesthetic foundation, and built the complete visual identity system from the ground up.

Drawing inspiration from vintage audio equipment, record sleeve design, and JDM racing culture, I merged these influences into a sporty yet playful visual language that became the brand’s signature. Beyond design, I managed manufacturing and quality control for AM-FM’s line of skateboard wheels and apparel, ensuring consistency across branding, packaging, e-commerce, and marketing touchpoints.

Models: Aariona Chalom Johnson, Alan Stoops, Carl Aikens
Photographer: Vivian Kim

See full product range at amfmequipment.com

Roles & Contributions:
• Brand Concept & Naming
• Creative Direction & Visual Identity Development
• Graphic Design & Art Direction
• Product & Packaging Design
• Production & Vendor Management
• Operations & E-Commerce Oversigh