Hypnotize Hearts x IP



Ignored Hearts — Ignored Prayers x Hypnotize Hearts

Creative Direction · Design · Strategy · Event Curation

In 2018, I teamed up with my friend and world-class DJ Guillaume Berg to create Ignored Hearts—a Valentine’s Day concept that fused music, design, and community into a single experience. The project paired a collaborative capsule between Hypnotize Hearts and Ignored Prayers with a one-night event in Los Angeles.

The theme explored the tension between love, longing, and connection—a modern take on the “Lonely Hearts” idea. I developed the Ignored Hearts identity and apparel design, merging romantic symbolism with a darkly playful edge that reflected the mood of the night.

Rather than simply hosting a party, the goal was to curate an environment where sound, design, and emotion could interact—an immersive experience built from equal parts irony and sincerity.

Collaborator: Guillaume Berg
Photography: Glen Han

Roles & Contributions:
• Creative Direction and Concept Development
• Graphic Design and Identity Creation
• Strategic Collaboration with Guillaume Berg (Hypnotize Hearts)
• Event Curation and Visual Experience Design