Skylark Negril




Skylark Negril Beach Resort — Brand Identity

Creative Direction · Brand Identity · Typography · Design System Development

I was brought on to develop the visual identity for Skylark Negril Beach Resort, a new property in Jamaica and the sister hotel to the iconic Rockhouse Negril—part of the extended Miss Lily’s NYC family.

After an extensive round of hand-script explorations, we landed on a sign-painter-inspired wordmark that captured the balance between energy and timelessness. Subtle swash details and fluid letter connections gave the mark a natural rhythm that reflected the resort’s easygoing spirit and coastal charm.

The final identity translated seamlessly from print and digital applications to the property’s physical signage and environmental branding—most notably the retro-modern marquee that welcomes guests upon arrival. Early-stage hand sketches were preserved as part of the process story, showcasing the organic evolution from raw exploration to refined mark.

Roles & Contributions:
• Creative Direction and Identity Design
• Typography and Wordmark Development
• Environmental and Signage Application
• Collateral and Digital Brand System