Nike x Wu-Tang - The Hive





Nike x Wu-Tang — “The Hive”

Billboard Artwork · Creative Direction · Typography · Illustration

For the Nike x Wu-Tang campaign “The Hive”, I was commissioned to design the hero billboard artwork featured throughout the film directed by Ben Solomon. Drawing from classic kung-fu movie posters, the piece merges the mythic energy of Wu-Tang with Nike’s modern design language — pairing hand-drawn typography, layered illustration, and cinematic composition to capture the raw intensity of New York basketball and hip-hop culture.

The artwork reimagines the city skyline as a burning hive — alive with movement, smoke, and sound — symbolizing unity, resilience, and the relentless drive shared by Wu-Tang and the athletes it inspired. Portions of the design were later adapted into animated and video billboards across New York City, extending the campaign’s visual language into the streets that shaped its spirit.

Featuring: Jalen Brunson, Mikal Bridges, Josh Hart, w/ Stevie Guttman
Director: Ben Solomon

Roles & Contributions:
• Creative Direction and Visual Concept Development
• Original Hand-Drawn Typography and Illustration
• Billboard Artwork Design for Film and Outdoor Integration
• Collaboration with Nike and Wu-Tang creative teams to ensure cultural and visual authenticity