Scott Tepper

  1. MF Doom x New York Knicks
  2. Diplo - d00mscrvll  
  3. Nike x Wu-Tang - The Hive
  4. Pornhub Awards
  5. Stussy x Levi’s
  6. Netflix x Kanye - Jeen-Yuhs  
  7. Carhartt W.I.P. x Uncle Paulie’s
  8. Travis Barker - Run Travis Run
  9. Comme des Garçons x IP
  10. MF Doom - 25th Anniversary
  11. Allen Iverson x Mitchell & Ness
  12. Nike - Catching Air
  13. Ignored Prayers
  14. Lil Wayne - Tha Carter V
  15. Stussy
  16. Ari Marcopoulos
  17. Monte’s x IP
  18. Franchise Magazine - Dynasty
  19. Barry McGee
  20. American Music Awards x Lil Baby
  21. Dover Street Market x IP
  22. AM-FM x Levi’s
  23. Bronze 56k x Huf
  24. Lil Wayne - Weezyana
  25. Colette x Club 75 x IP
  26. AM-FM - Seeing Sounds
  27. Chito Vera
  28. Wasted Collective
  29. Nasty Neck’s Dark Market
  30. Los Angeles Fire Department
  31. Kilo Kish - Redux
  32. Skylark Negril
  33. New York Nico
  34. AM-FM Equipment
  35. Haze x Huf
  36. Cleon Peterson x Huf
  37. Hypnotize Hearts x IP
  38. Eminem - Mom’s Spaghetti
  39. Thrasher x Huf
  40. Faze Clan
  41. Girl Six Projects
  42. Family Style Food Festival
  43. Jansport x Red Wing x Huf
  44. Snoop Dogg x Huf
  45. Coachella - Mini-Mart
  46. Wu-Tang x Huf
  47. MF Doom - 90’s Sport
  48. Liberaiders
  49. G-Shock x Huf
  50. Art & Photography

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©2025 Scott Tepper
Snoop Dogg - Huf : 420





HUF — 420 Collection ft. Snoop Dogg

Creative Direction · Branding · Typography · Campaign Direction

As Creative Director at HUF, I helped transform April 20th (4/20)—a date long associated with cannabis culture—into a cornerstone retail moment for the brand. That year’s campaign featured Snoop Dogg as brand ambassador, celebrating his enduring influence on West Coast culture and his alignment with HUF’s creative DNA.

I hand-drew the “HUF 420” wordmark, inspired by West Coast gothic blackletter, which became the visual anchor for the collection and the foundation of its branding. I also led creative direction for the photo and video campaign, capturing Snoop’s unmistakable charisma in a vintage peacock chair—a visual nod to Huey P. Newton, co-founder of the Black Panther Party. The image became the defining symbol of the release.

Collaboration was central to the project. Joe Cool, the legendary illustrator behind Snoop’s Doggystyle album, created original artwork under my direction to align with the HUF aesthetic, while photographers Mike Miller and Chi Modu contributed their iconic imagery to the campaign. The final range—graphic tees, hats, socks, and accessories—merged streetwear, hip-hop, and counterculture into a cohesive, era-defining story.

Collaborator: Joe Cool
Photograpy: Mike Miller, Chi Modu

Roles & Contributions:
• Creative Direction and Campaign Strategy
• Art Direction and Shoot Production
• Hand-Drawn Typography and Branding Design
• Artist and Photographer Collaboration Management