MF Doom - 25th Anniversary


MF DOOM — 25th Anniversary Collection


Brand Strategy · Concept Development · Design · Production

Blessed to maintain an ongoing relationship with MF DOOM’s estate and his label Rhymesayers, this project marked a true career highlight — celebrating 25 years of the Super Villain’s legacy.

The concept centered on a World Series–style lock-up, reimagined through the lens of DOOM’s mythic status in music and culture — a champion’s emblem for an artist who forever changed the game.

The collection launched in three colorways, each with purpose and story:
• Dodger Blue: Released at Tyler, the Creator’s Odd Future Carnival at Dodger Stadium, where an orchestral tribute — FM Mood — featuring Erykah Badu and Madlib performed DOOM’s music live. Instantly sold out.
• Green: An online exclusive through DOOM’s official site, GasDrawls.com.
• Black: The general release — and naturally, the most coveted of the three.

This collection honored the artistry, mystery, and enduring influence of MF DOOM — a tribute worthy of the metal face himself.
R.I.P. DOOM.

Roles & Contributions:
• Brand Strategy and Creative Concept
• Design and Art Direction
• Production Management 
• Release Marketing