Nike - Catching Air Pack













NIKE — “Catching Air” Capsule Collection


Creative Direction · Apparel Design · Graphic Design · Typography

Nike commissioned me to develop a capsule collection built around the theme of Catching Air—a conceptual expression of motion, freedom, and innovation—released in conjunction with Air Max Day and a new Air Max footwear assortment.

The visual direction blended organic energy and futuristic form, using hand-drawn typography and layered graphics inspired by vintage video-game interfaces, digital cartography, and biomorphic design. The aesthetic celebrated the perfectly imperfect—a balance between human touch and technological precision.

A bold color story of Infrared, Volt, Electric Blue, and Neon Green contrasted against black technical materials and tonal halftones, creating a kinetic language that linked apparel and footwear through shared rhythm and movement.

Roles & Contributions:
• Creative Direction and Apparel Design
• Custom Typography and Graphic Systems
• Brand Strategy and Concept Development
• Color Story and Product Integration with Air Max Narrative