A24 x HBO — Euphoria Season 3
A24 x HBO — Euphoria Season 3
Creative Direction, Product Design, Technical Design and Influencer Gifting Strategy
For the launch of Euphoria Season 3, I was tasked with translating the world of the series into a limited influencer gifting program for A24 and HBO. Rather than approach the project as traditional television merchandise, the collection was built around specific characters, locations, visual references, and underlying themes from the show — creating pieces that felt as though they could exist inside the Euphoria universe itself.
The collection included a nylon coaches jacket built around a fictional Euphoria High Run Club, referencing Rue’s infamous running scene through a late-70s/early-80s athletic graphic language. The runner’s profile and hair were traced directly from Zendaya as Rue, turning a memorable character moment into something that could stand on its own as vintage-inspired sportswear. The Silver Slipper was treated as a real-world institution, with a garment-dyed tee and hoodie designed like souvenir merchandise from the club, alongside a Rosalía photo tee that pushed the idea further into nightlife and bootleg-style merch culture.
The centerpiece was a custom wool melton and leather-sleeve varsity jacket featuring two-ply felt and chenille patches built around deeper themes within the series — surveillance, self-image, performance, desire, addiction, innocence, heartbreak, emotional escalation, and danger. Each symbol was designed to read like a traditional varsity patch while collectively forming a coded visual language connected to the show’s characters and emotional world.
The project extended from concept and graphic development through technical design, materials, trims, embellishments, packaging, and final production, creating a cohesive product system rather than a series of standalone pieces. The finished collection was produced exclusively for high-profile influencer gifting to launch Season 3 on HBO and was never made available to the public.
Client: A24 / HBO
Roles & Contributions:
• Creative Direction and Concept Development
• Product and Graphic Design
• Influencer Gifting Strategy
• Narrative Development tied to Characters, Locations, and Themes
• Technical Design, Materials, Trims, and Embellishment Direction
• Custom Felt and Chenille Patch Development
• Packaging Art Direction
• Production Oversight from Concept through Final Samples